Recently, Yuntaishan won the first batch of national night culture and tourism consumption gathering area, the first batch of national civilized tourism demonstration units, the Ministry of Human Resources and Social Security and the Ministry of Culture and Tourism jointly issued the national culture and tourism system advanced collective list, Yuntaishan Tourism Co., Ltd. was selected, once again holding three heavy national honors.

As one of the first UGGP and one of the first national 5A-level tourist attractions, Yuntaishan has a world-class and more than ten national honorary titles. In recent years, Yuntaishan has seized the strategic opportunity of Henan Province to implement cultural tourism cultural and creative integration, guided by tourist needs, guided by transformation and upgrading, focused on high-quality development, created high-quality service models, shaped civilized fashion scenic spots, and constantly polished and forged Yuntaishan's shining "golden signboard"!

"Five members in one" intelligent service to create a new brand of civilized service

In recent years, Yuntaishan has explored and creatively proposed the "five members in one" service model, and the service concept has changed from "not letting a tourist be wronged" to "touching every tourist", rapidly changing its role with the service quality of one specialty and multiple capabilities, and providing various help to tourists at the first time.

At the same time, Yuntaishan continues to improve the construction of smart scenic spots, extending services from inside the scenic spot to outside the scenic spot, opening up Autonade, Baidu, wechat, Alipay and other popular search, payment, and social portals for tourists to launch "one-click smart tour", eating, accommodation, travel, shopping, and entertainment on a mobile phone to play Yuntaishan. Adhere to high-quality, civilized and efficient tourism services, build industry brands with good reputation, create a civilized service environment, and innovate to guide tourists to experience civilization.

"Tourism +" explosive IP leads to stimulate the new vitality of the cultural travel market

In recent years, Yuntaishan has launched new products and new formats such as "tourism + culture", "tourism + music" and "tourism + sports" to promote the cross-border integration of tourism and other industries, promote the transformation and upgrading of the tourism industry, and inject strong new momentum for the high-quality development of the scenic spot.

For many years, a series of cultural activities such as Hanfu Flower Festival and Red Leaf Tide Cultural Festival have been held, fully integrating traditional cultural elements with landscape to create explosive cultural IP activities; At the same time, it launched the "Seven sages of Bamboo Forest" immersive national style performing arts and innovative cultural travel products.

Since 2018, Yuntaishan Music Festival and Yuntaishan Electrosyllabic two large-scale music IP activities have been held continuously, which have diverted 500,000 people to the scenic spot, effectively changing the age structure of Yuntaishan tourists, and the scenic spot has quickly become a "Z age" destination for young people.In addition, in order to stimulate the vitality of the market, the scenic spot has also launched popular products and IP activities such as the Yuntaishan Huimin Annual Card and the Yuntaishan Ice and Snow Festival. The exposure of the whole network such as Douyin, Weibo and wechat has exceeded 3 billion times, so that the scenic spot has achieved a double harvest of popularity and income.

"Net red town" night economy revitalizes rural tourism

In recent years, Yuntaishan, combined with its own landscape, cultural characteristics and night consumption areas such as shore towns and ancient cave kilns in the scenic spot, has continuously launched a new "night" state of "cloud series" around the theme of night tour, night shopping, night food and night entertainment.

In 2018, Yuntaishan officially launched large-scale landscape reality light show, Yuntaishan snack City and other products to light up the mountain night. Then, with "aesthetic economy" as the guide and homestays as an important entry point, Yuntaishan invited well-known domestic and foreign designers such as Harvard and Tsinghua University to help and guide the masses to upgrade from ordinary hotels to high-quality homestays and promote the construction and development of rural resort towns.

Up to now, Yuntaishan homestay group, represented by Yunshan courtyard, Park House, Tinglan series, and flower building series, has been formed. The night of Yuntaishan has more stories and flavors, and gradually formed the cloud hotel brand of "Moganshan in the south and Yuntaishan in the north". At the same time, by holding the "Yuntaishan electric", the consumption heat of the "online red town on the shore" has once again reached a climax, effectively driving the rapid growth and development of cultural tourism consumption areas such as catering, accommodation, shopping, and entertainment in the town and surrounding countryside.

The perfect combination of beautiful mountain and beautiful water, cultural tourism and literary creation complement each other.Yuntaishan always takes the needs of tourists as the core, and continues to depict the great picture of high-quality development, so that the brand of Yuntaishan is more thick and more colorful!

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