On December 8th, at the 10th China Tourism Industry Development Annual Conference, Yuntaishan Scenic Area was awarded the National Case Award for its influence on the tourism industry. It was recognized as a typical case of innovative development in the 2023 tourism industry, making it the only scenic area in Henan Province to be selected.

All along, Yuntaishan has been adhering to the integration of cultural and tourism as the guide, adhering to the concept of innovation as the "core password" of the development of scenic spots, taking the needs of youth groups as the guide, conforming to the new trend of development, giving scenic spots a more diversified, young and fashionable brand influence, creating explosive products and forging Yuntaishan's "super IP".

According to the modes of "tourism + culture" and "tourism + music", Yuntaishan focuses on new media and continues to create IP activities and explosive products, respectively launching hot IP activities such as spring Yuntaishan Hanfu Flower Festival, May Yuntaishan Music Festival, summer Yuntaishan Electric Music Festival, winter Yuntaishan Ice and Snow Festival, as well as Yuntaishan Huimin Year Caven travel explosive products.

Yuntaishan continues to focus on new media resources, and various creative hot spots frequently board the national hot list of Tiktok and Weibo in 2023, attracting the attention of the whole network. CCTV reported nearly 40 times throughout the year, and appeared on Weibo and Douyin hot list nearly 50 times throughout the year.

In order to further reward the majority of tourists, the 2024 Yuntaishan Huimin Annual Card will be available for a limited time before New Year's Day. At the same time, Yuntaishan will launch a series of wonderful activities such as "the snow and ice world in the Classic of Mountains and Seas", Yuntaishan New Year Joy Meeting, 3,000 meters of spectacular icecall, over 10,000 square meters of ski resorts, the mythical scene of the classic of mountains and seas, eating and drinking... Hey, play all winter!

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